Jot is a new, exciting pencil brand entering the market. Creativity is on the rise, as many individuals go back to writing, reading and journaling as ways of relaxing and reflection. Jot accomplishes the goal of branding something as simple as the pencil into something exciting. 
The brand's bright, playful tone relates to a targeted demographic of 22-30 year-olds who are always looking to add more colour to their life. 
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